We can all spit out at least 10 famous catch phrases off the top of our head. Just Do It. That’s Hot. Got Milk? Where’s the Beef? Dyn-O-Mite! The list can goes on and on. It’s easy to bring those to mind because they have huge marketing departments behind them or came from a celebrity’s mouth.
However, smaller businesses can also benefit greatly from good catch phrases. When you consider the low cost of coming up with one, and the high rate of effectiveness…what have you got to lose?
It’s time you implemented them in your marketing to help increase sales for your business. In this economy our small businesses need all the help they can get! When gathering ideas for a catch phrase, be sure to consider the following:
Size – You want it to be memorable so keep it short. Four to five words is great, eight words max.
Emotion – Pack it with emotion…preferably enthusiasm, but depending on your business you may need another emotion to connect with your audience.
Benefit – Consider what you are offering to your audience and what the benefit is for them to buy it. Who is your target market and what problem are you solving?
Action – Think about what action you want them to take after they see your catch phrase. Is it compelling enough to lead your audience to take that action?
The key to using good catch phrases is repetition. The key to using good catch phrases is repetition. Ok, that didn’t exactly evoke enthusiasm but it was worth making the point! Think of all the information people come across…online, on billboards, in magazines, in their mail, etc. Good catch phrases are intended to jump out and get people’s attention, calling them to action and leading them to buy your product or service. Now, That’s Hot!