Auto-Responders on Ecademy.com, websites and email is a seriously contentious issue. There’s no doubt that for some, a well-written auto-response message is a saving grace, increasing sales, saving time and boosting profits. For others, they are an instantly erasable chore, a convenience for the sender, but little investment in the reader. Without the real investment in the reader, how can one seriously expect them to develop a real interest in corresponding with you?
It’s my belief, a standard response can easily be personalised in a couple of seconds. No matter how busy the sender, if they have a genuine interest in connecting with someone new, those few seconds will not go unappreciated by the recipient.
If you absolutely must use Auto-Response Messages or Emails, try to style them in the most personal way possible. If, like with Ecademy, you can personalise the name on the Auto-Response, that’s a good place to start, but the next step is to try to make the message read like it were purpose-written for the reader.
This requires time and thought as to how to best word the message so that it loses its dry, cold, mechanical, robot-like generality and instead encourages a connection, trust and contact from the reader.
Here are FIVE Tips for making your Auto-Responders more effective Ecademy messages:
TIP 1: Don’t say too much. People are generally lazy and will read the first three lines and the last two of a longer message. Personal introductions tend to be reasonably short and to the point. If your profile and your website don’t say enough by themselves, you aren’t going to save the day in a long, automated message. If you need to transmit vital information in your Auto-Response message, keep it brief or add an attractive link.
TIP 2: If you must write a longer message, focus your attention on creating interest on the first three lines and calling the reader to action on the final two to three lines.
TIP 3: You have between three to five lines to make an impression. Consider this impression carefully. First impressions count. If your first impression of someone were that they sent you a generalised automated message, how would you truthfully remember them?
TIP 4: Draw the reader’s attention to important sections of your message by using links or bold, italic or underline. However, use these sparingly to help keep the reader focused.
TIP 5: Read back over some of the most effective personal introductions that you have received that were not Auto-Responses. What did they have in common? How did they make you feel, what made you want to contact them? Review this information and armed with it, create your Auto-Response message around this.
Many of the same principles for good practise relating to Auto-Response messages can be applied to your Auto-Response Emails.
However, here are FIVE MORE Tips for making your Auto-Response Emails more effective:
TIP 1: Use the simple AIDA structure to your Auto-Response Email.
AIDA is a well known sales technique, but it works equally well in your Auto-Response, no matter how short, you will find this response provides quality results.
A: Attention – Get their attention in your subject line
I: Interest – Arouse and encourage their interest in your opening paragraph
D: Decision – Give them the top quality benefits in order to make their decision
A: Action – Encourage them to take action and let them know how to do this.
TIP 2: Don’t overload your message with too many pictures/photographs, but remember, that they say a picture is worth a thousand words. Use pictures or photos in order to do some of the work in creating interest in your product or service.
TIP 3: Make their response to your call to action, simple. Give them a clickable link to your site, your email address or a number to call.
TIP 4: If you must auto-respond in order to provide the customer without enough important information, make sure that there are enough customisable portions to the email that the reader feels that it was written for them. Set up your systems to enable this customisation to be as quick and painless for you as possible
TIP 5: There is good software available to help you create customisable auto-responses, but you should not rely on software to create the first response.