An important advantage of using an online event registration feature is that you can automatically send confirmation emails to event registrants instantly. Although the primary objective of such an email is to confirm registration details of the attendees, yet such emails are great for providing attendees with additional information and reminders about the event. However, you need to ensure that it gets to the intended recipient at the right time.
Focus on ensuring that the email is delivered to the recipient’s inbox along with a deliver. Increase your ROI with large-Scale Corporate Event Marketing Strategy confirmation email to you. Additionally use the feature to receive confirmation that the email has been read before being sent to the Trash folder or deleted from the Inbox.
The subject line of the confirmation email is of vital importance. You need to frame it in such a way to prevent it being sent to the spam folder of the inbox. Mostly the Spam filters look for certain words, such as “free, loans, subscribe, opportunity, please read, special promotion and all new”. It is a wise idea to avoid these types of words and phrases, in order to avoid SPAM filters.
According to experts, the subject line can create a positive impression on the recipient, if framed carefully. For example, your subject line should be something like – “XYZ Conference Confirmation and Additional Detail”. Although it is precise, yet the subject line can make the mail easily recognizable by the reader. It is likely to remind them about the event for which he or she has registered.
One of the major components of the confirmation email is the sender’s name. Make sure that the sender’s name is appearing on the mail body as an actual name rather than just an email address. In case, you do not want to use your personal name, you can try out other readable text, which can be easily comprehended. For example, you can use “William Jones” (your name) or “XYZ Conference Register” (event’s name)b in order to the attract reader’s attention towards your mail.
Remember to choose something that your event audience can easily recognize.
After you decide on the subject line and the sender’s name, you need to think about the content of your confirmation email. Apart from confirming the person’s registration, you also need to mention the time, date, venue and dress code (if there is any) for the event. It helps you in building up your credibility.
Many a times, event organizers add various links to the confirmation email for the convenience of attendees. Links allow people to access more in depth information without actually cluttering up the confirmation email.
Check out the link ideas you can use in your confirmation email
• A link to a map of the location where the event is organized
• Links to accommodations in the area
• Links to car rental companies
• Links to the sponsors websites
• Most importantly, a link to the corporate website
You can follow these ideas to create a great confirmation email for your next event.