Competition between offshore and inshore anglers has skyrocketed within the last few years. As the competition increases, so does the need for fishing teams to differentiate themselves and stand out from other teams. To do this, fishing teams are acting more like businesses and taking marketing and branding seriously. There are several reasons why increasing amounts of fishing teams are moving towards self-promotion.
First of all, it is a sheer numbers game. There are more and more well run fishing tournaments available to the average angler these days. Everything from the “mom and pop” type local tournament, to entire circuit series, like the H.O.T. Fishing Circuit, that has the likes of the NASCAR points system. With circuit and big money tournaments becoming the more common, more anglers are fishing them. And these tournaments are not cheap. That leads us to the second reason.
Secondly, since anglers fishing more tournaments, they are spending much more money to fish them. This costs a considerable amount of money. The costs and fees involved are registration fees, gas, bait, boat purchase and maintenance, insurance, a large vehicle or truck to pull your boat or dockage fee at a marina. Plus you must not forget food, beverages, lodging and any other associated travel costs. Fishing teams are looking to save money and seeking out corporate sponsorships from fishing and marine companies. This can become a very important goal to competitive fishing teams to help defray costs.
But actually getting a fishing, marine or boating company to fork over big bucks to help with expenses is not an easy task. They get inundated with sponsorship requests on a daily basis. Fishing teams wanting to catch the eye of a sponsor, promote their team and project a professional, winning image is something that fishing team gear can provide.
Fishing team gear is a very effective way for teams to brand and self-promote. Just as a company would do, a fishing team must first establish and promote a consistent identity and brand. This is where a great, eye-catching and professionally designed logo comes in. Selecting a logo and who designs it is very important. The logo needs to be unique, easy to recognize and accurately reflect the image of the team. There are a few design firms who specialize in marine and boating industries, so doing homework on this will pay off. Using the internet to search for these companies is a quick and easy way to determine who has experience and understanding of the competitive fishing arena. In addition, some companies offer exclusive marine artists who can design custom fishing team designs.
Once the logo determined, fishing teams need to brand everything. Teams have matching t-shirts, visors, baseball caps, boat lettering, stickers and anything else they can put their name on. Many teams are even going beyond standard team t-shirts and are having professional embroidery sewn on to more high quality apparel and hats.
In addition to team gear, the most important piece of marketing machinery for soliciting sponsors is a fishing team website. Team websites can promote and profile a fishing team, it’s crew, accomplishments, tournaments wins and photo gallery. Websites are an effective tool for teams to showcase their commitment to promoting a professional, winning image. In addition, websites offer a way for sponsors to get in contact with teams they might not have even noticed before. It’s a pretty impressive sight for the sponsors to come upon a team that has a professionally built website with a professionally designed logo. In addition, they would notice the photographs featuring the crew winning tournaments in their team gear. Besides reinforcing the team’s name and identity, it also shows the team’s important understanding of brand promotion -and that is what sponsors want to see.
If you are one of the millions of Americans that participates in competitive fishing tournaments and want to further promote your team’s brand and identity, consider investing in some high quality team fishing gear. Not only will you create a presence on the water and on the World Wide Web, but you may also catch the eye of some well-needed sponsors.