Even if the company is large or small they can easily use several different types of custom banners to display information about their conferences. In the below paragraphs we will show an example of how one company could prepare a banner for their upcoming conference. This banner is intended to publicize the event and provide information to the attendees. It also must get as much attention it can possibly get when first spotted.
This example company holds an annual conference in a nearby hotel. The conference is located in a large room that the hotel has set aside just for these kind of events. However, the room in this hotel is not easy to find. This makes the need for an additional custom vinyl banner. The hotel has given this company permission to display a banner to promote their event and the company has decided to utilize this banner for a dual purpose. They will add their name to the location banner as well as their location in the conference room. In the conference room they will also have a special custom vinyl banner in their booth. Both custom vinyl banners will try to compliment each other and tie in that they are the same.
The room that has been set aside for the conference is on the first floor, in conference room number 103. The designer will need to integrate this information onto the custom banner after the initial design is complete. However, the designer will need to focus first on the actual design.
The colors of the vinyl banner will reflect the company’s current color scheme .Both the custom vinyl banners will use a two color theme. The two colors they have decided on are the same colors used in their home store. The colors will be green and black .For both custom vinyl banners they have decided that the background will be black with green vinyl lettering.. The logo for the company can be placed on the banner in such a way that the black background provides the area in the logo that is already black. This method can save time and expense when designing this kind of banner.
Since the main purpose of the personalized sign is for information, extra vinyl graphics beyond the company logo will not be used. This will leave more usable space for the company’s name, the conference information and the directions to the actual room for the conference. However, these elements will need to be arranged so that they are easy to read and understand.
The company’s name will be in the largest font in the center of the custom banner. The phrase, “Annual Conference” will be displayed in a smaller font at the top of the banner. The secondary phrase that is needed to give directions to the room will be displayed below the name of the company, again, in a smaller font.
Now that all of the elements are ready for the sign, the company can put them together. The logo for the company will go in the left and right corners of the sign, flanking the message in the middle. This creates a balanced promotional sign that is informative, but also pleasing to the eye.
After getting permission from the hotel, this custom vinyl banner will be hung outside the main entrance to the hotel. This will give employees the best chance of spotting the banner and finding the pertinent information and will also serve to let them know that they have reached the right place. The second custom vinyl banner will be smaller, and will be hung over the booth in the conference room.