The AMC Gremlin was produced and sold in 1970. The day it was introduced happened to be April 1st – April Fools day. It happened to be ill-received, as many thought it was nothing more than a bad April Fools joke. However, the folks over at American Motors Corporation couldn’t have been more serious about the AMC Gremlin.
AMC had created the Gremlin to be an affordable compact car that still had some power under the hood. It was conceived off of their once popular Hornet model, which worked as a platform for the development of the Gremlin. However, the Gremlin was built to be much smaller and economical.
It was created to compete against imported compact cars. Being an American made car AMC believed they had created a worthy opponent. Buyers on the car lot thought otherwise, as AMC’s sales of the Gremlin reached a modest 26,000 in its first season on the market.
From 1970-1978 The Gremlin was re-designed to keep up with new demands. As each new model was introduced, reception of the Gremlin seemed to increase, as AMC was seeing a moderate growth in sales every year.
Perhaps it was the hatchback design that brought buyers to its door, or perhaps it was just the odd look of it. To most people, the Gremlin looks ugly. Even magazines like TIME gave it a horrible review, and frankly calling it one of the ugliest cars they’ve ever seen.
To a collector though, the Gremlin is a gem. It represents one of the first leaps towards economical driving. Its small design and fuel efficiency was perhaps years ahead of its time. The fact that it encompasses all of these things make it a desirable piece for any car enthusiasts collection.